Before starting a recruitment campaign for volunteers, what should be developed first?

Developing a volunteer job description should be prioritized before starting a recruitment campaign because it provides clarity on the roles and expectations for potential volunteers. A well-defined job description outlines specific tasks, responsibilities, and skills required, which helps target the right candidates and ensures that the recruitment message is clear and compelling. This foundational step also aids in establishing the overall structure of the volunteer program, as it sets the groundwork for evaluating applicants and matching them with appropriate roles.

In contrast, planning the volunteer recognition banquet or creating a volunteer newsletter, while important components of volunteer management, do not directly address the immediate need to identify and attract volunteers for recruitment. Similarly, determining the volunteer reward or incentive system is important, but it is more of a secondary consideration that should follow the establishment of roles and responsibilities. Without a clear job description, other components of the campaign may not effectively align with the needs of the organization or the interests of potential volunteers.