In the context of an advocacy campaign, what is generally the first step to address?

In the context of an advocacy campaign, identifying the goals is typically considered the first step. Establishing clear and measurable goals provides a foundational guide for all subsequent actions and strategies within the campaign. Goals help clarify the desired outcomes, whether it’s raising awareness, influencing policy, or altering public perceptions. Defining these objectives early on ensures that all efforts are aligned and can create a cohesive message that resonates with stakeholders and engages the community effectively.

Having well-defined goals aids in prioritizing resources and assets, evaluating the extent of community support, and determining the target of change. Without clearly articulated goals, a campaign may lack direction, potentially leading to inefficient use of resources and misalignment in messaging and activities. Thus, setting the goals first is essential for formulating a successful advocacy strategy.