Which type of evaluation focuses on measuring program reach and response?

The correct answer is that process evaluation focuses on measuring program reach and response. This type of evaluation is essential for understanding how a program is being implemented and what aspects are reaching the intended audience. By assessing program reach, health educators can determine how many participants are engaging with the program and whether the delivery methods effectively engage them.

Process evaluation often involves collecting data on various components of the program, such as participant attendance, feedback from participants, and fidelity to the program’s design. This information is crucial for making adjustments to improve program effectiveness and ensure that it meets the needs of the target population.

On the other hand, outcome evaluation looks at the results of a program in terms of the specific objectives it aimed to achieve, while impact evaluation considers the broader changes brought about by the program, such as long-term health outcomes. Summative evaluation assesses the overall effectiveness of a program after its completion. While all these evaluations are important, process evaluation uniquely centers on the implementation aspects, including reach and response.